After spending some time working for a German car manufacturer abroad, I realized I would never learn how to build a company while working inside such a big enterprise. The decision was made – I had to go to Silicon Valley to learn about startups. I was fortunate enough to join a B2B technology company as their first marketing hire.
That meant I suddenly became responsible for building out the marketing department in a very competitive environment, as fast as possible. I worked day and night to master the marketing discipline and to learn more about startups.
Fast forward 3 years later, I’ve touched and worked on nearly everything in the field of digital marketing. The company I was leading marketing for, got named the fastest growing German big data company. At that time, I also met dozens of CEOs in Silicon Valley and learned from their successes and struggles in growing their businesses.
Now I want to use these experiences to help B2B tech companies maximize their growth.