B2B Marketing for Tech Companies
Breaking Bottlenecks and Boosting Your Business Growth
See the Growth Blueprint as a flowchart graphic, bookmark it and get back to it whenever you need. Go.
A Reliable Partner with the Marketing Assets That Match Your Growth Needs
Customer Insights
- Finding and analyzing your target audience
- Shaping your messaging so you will be understood
- Building a high conversion website
- Testing new use cases for their potentials
Demand Generation
- Creating content that’s impactful, together with your team
- Driving visitors to your website
- Setting up a marketing funnel that works
- Turning website visitors into leads and clients
Growth Frameworks
- Automating your marketing with Pardot or Marketo
- Establishing a real growth hacking framework
- Scaling your outbound email efforts
- Making sure your marketing is GDPR aligned
About Me
After spending some time working for a German car manufacturer abroad, I realized I would never learn how to build a company while working inside such a big enterprise. The decision was made – I had to go to Silicon Valley to learn about startups. I was fortunate enough to join a B2B technology company as their first marketing hire.
That meant I suddenly became responsible for building out the marketing department in a very competitive environment, as fast as possible. I worked day and night to master the marketing discipline and to learn more about startups.
Fast forward 3 years later, I’ve touched and worked on nearly everything in the field of digital marketing. The company I was leading marketing for, got named the fastest growing German big data company. At that time, I also met dozens of CEOs in Silicon Valley and learned from their successes and struggles in growing their businesses.
Now I want to use these experiences to help B2B tech companies maximize their growth.
What Others Are Saying
“Over the last few years, I got to witness Axel constantly evolving and acquiring new knowledge in digital marketing and startups. He became one of my go-to people to discuss actionable marketing strategies and tactics. As the CEO of a venture-backed tech company, growing fast is mandatory. I know that Axel is the right person to reach out to if you need any help and advice for fast-paced marketing growth.”
Mo, CEO at Holobuilder, LinkedIn
“Axel was our first marketeer and is a truly skilled and hard-working person. He covered, amongst others, marketing strategy, messaging, website building and optimization, lead generation through various channels and marketing automation. If you are looking for a talented and entrepreneurial thinking digital marketeer, I can highly recommend Axel.”
Karsten, COO at Data Virtuality, LinkedIn
“I worked with Axel on several different design projects. He was always able to quickly bring me on board and provide me with all the information that I needed. While Axel worked on the messaging, structure and content, I delivered the design elements. These synergies always led to fast results, which meant higher conversion rates and increased time per website visit.”
Allison, Product Designer at Veeva Systems, LinkedIn
“Working with Axel on projects to gain more website traffic was a breeze. Due to his profound understanding of B2B marketing, we quickly found the right triggers to increase website traffic while keeping an eye on matching the marketing strategy. He is able to quickly pick up complex topics and has the abilities to realize new ideas and concepts.”
Matthias, CEO at Groo Business Solutions, LinkedIn